The new Petbrosia company creates customized pet foods based on information provided by owners and the company's nutrition formula. Petbrosia was started recently by former Proctor & Gamble product innovation employee Keith Johnson. The food sells at roughly twice the cost of other pet foods, but Johnson says it's worth it. "Our overall goal is to hopefully see fewer chronic conditions later in life, when the effects of an unhealthy diet can add up," Johnson said.

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