4/15/2013

Tablet users often spend more than other mobile users online, so Vitacost has introduced a site optimized for tablet devices. "Retailers who provide tablet-specific experiences are being rewarded for catering to these unique use cases. On average, tablet-optimized sites increase conversion an additional 10%," said Chris Mason, co-founder of Branding Brand, which developed the Vitacost site.

Related Summaries