Big Data has become a catchall term for next-generation analytics tools that can significantly help companies increase their productivity and bottom line. But deploying such a strategy is no easy task, and experts say underestimating the complexity can turn a big opportunity into a big problem. Commentator Bob Violino offers five industry-tested tips for avoiding the Big Data trap, including having strong governance in place, focusing on data accuracy and encouraging collaboration between IT and the front office on Big Data planning, execution and maintenance.

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