You are more likely to gain the support of your company's CEO if you understand what motivates him or her, writes Scott Gruher. In general, there are four types of CEOs, Gruher writes: the founder CEO, who takes a hands-on approach; the turnaround specialist, who is interested in short-term success; the career CEO, who has worked his or her way up to the top spot; and the growth CEO, who is willing to try new initiatives.

Related Summaries