Google last week was rumored by Digital Trends to be negotiating to purchase the WhatsApp cross-platform mobile messaging application, but WhatsApp's head of business development, Neeraj Arora, has denied it. Industry observers think the speculated billion-dollar price tag is too high, and despite the rumored consolidation of Google's messaging apps into Google Babel, "the platform still needs to do something to innovate in this space," Francis Bea writes.

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