AppsFlyer, Ad-Z and HasOffers are among the first mobile-app trackers to integrate with Adotomi's new program for following "actions within mobile applications that originated from Facebook ads," Justin Lafferty writes. App developers such as Playtika are utilizing the platform already, allowing the gaming startup to "track all conversion funnel points, even multiple purchases per user, while the algorithms in the platform optimize to all of these actions," Playtika's Elchai Granot says.

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