Deep Focus, KBS+, Isobar and Huge were among the advertising companies that pitched ideas and shelled out $1,500 for an early look at Google Glass. Although Google has said the wearable platform will not permit display ads, marketers are eyeing branded applications and brand interactions as potential strategies. Velti Chief Marketing Officer Krishna Subramanian sees the platform as "the perfect way to tie real-world analytics into overall advertiser targeting."

Related Summaries