Audi worked around rival Mazda's official sponsorship of Paramount's "Star Trek Into Darkness" movie by creating a humorous viral video starring the old and new Mr. Spocks -- Zachary Quinto and Leonard Nimoy -- referencing but never explicitly mentioning the series. That sort of marketing move is not unprecedented, but Audi's video has garnered 2 million views and "there's nothing really Mazda or Paramount, which previously worked with Audi on the 'Iron Man' franchise, can do," writes Marc Graser.

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