Buyer behavior is constantly changing, but there are still trends that are important to monitor, Tony Zambito writes. Collaborative buyer networks have arrived, meaning B2B marketers should brace for a world in which buyers "play an active role in co-creating." Buyers want smart content, not just more of it, so prepare for some resistance, as well as demand for more one-on-one attention. "They can smell automation," Zambito writes.

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