Bartle Bogle Hegarty has tapped McCann's Patrick Lafferty to become its North American CEO, replacing Greg Andersen. "The choice of Mr. Lafferty signals a major change in tack when it comes to the CEO spot, as BBH is bringing on someone steeped in account management experience rather than planning experience," writes Rupal Parekh. The agency represents Sony's PlayStation, Unilever's Axe and Red Bull, among other brands.

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