People ages 55 to 64 and couples who don't have children at home tend to spend the most on their pets, according to a recent Bureau of Labor Statistics report, and rural owners spend 48% more per year on their pets than their counterparts in cities. In 2011 alone, Americans spent $61.4 billion on their pets. Despite the trend, many owners are skipping veterinary visits, particularly cat owners, according to the AVMA's U.S. Pet Ownership & Demographics Sourcebook.

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