Carol's Daughter has a new mobile application that promotes the hair care products with customer loyalty points for interactions within the app. Watching a video or checking in to a retail store, for example, earn points toward a $10 redemption code. "The videos we have are fantastic. We have some with beauty vloggers, some with models, some with our founder Lisa Price, but they are captivating, quick and educational," says Lauren Branché, director of marketing.

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