Dress sellers, tuxedo renters and restaurants are taking to social sites to win over teens as prom season gets underway. Men's Wearhouse has launched a "Prom Nation" contest on social media, with prizes including $500 toward limo rentals; six teens won catered after parties for 500 from Chipotle; and Olive Garden's first prom-related giveaway includes a "Picture Perfect" contest on Instagram with weekly $500 giveaways.

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