Creating a personalized online shopping experience for your customers might help to boost sales, and you don't have to spend a fortune to do it, Megan Totka writes. You can get started by surveying your customers to learn about their preferences, allowing them to post reviews on your site and giving them some time in the limelight, she writes. "Invite your customers to send in their stories, photos and even videos about their experiences with your company, and create a customer-centric area to show off the responses," she recommends.

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