5/13/2013

Danone in February reduced the sugar content in its Danimals Smoothies by 25%, but since then has been careful about publicizing the change. "You do not want to send any signal to the consumer that might lead her to believe the taste has changed," said Sergio Fuster, senior vice president for marketing at Dannon. Smoothie sales have been climbing steadily since February, Fuster noted.

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