5/21/2013

Pharma spending on digital promotions directed at health care professionals grew from 17% of total spend in 2010 to 33% last year and is expected to reach 40% in 2013, according to a report from Compas. Meanwhile, spending on print promotions fell to 41% in 2012, reprints accounted for 14%, and targeted media such as convention media and prescription pads accounted for 12%.

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