Dodge is revving up co-branded ads and contests for the Charger with the "Defiance" TV show and video game, with which it has an exclusive sponsorship role. The new commercial shows the real Charger moving through an alien-invaded landscape and transforming into the video game version. The "Dodge Defiance Arkfall Sweepstakes" runs on Facebook, using the Open Graph application programming interface to form teams.

Related Summaries