Dr Pepper is the latest brand to join the trend of hunky guys in advertising. A Deutsch spot for Diet Dr Pepper shows actor Josh Button rise from the ocean with the proclamation that he is "really, really, really, really -- really good looking." Kraft, Old Spice and Diet Coke have featured shirtless men in spots recently as well. "The idea is not to associate hot men with the brand but, rather, to get female viewers to watch," said brand expert David Aaker.

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