Style bloggers are increasingly learning to leverage their personal brands to garner funding for startup ventures, according to this article. Burgeoning fashion startups, such as Leaf and Rent the Runway, are attracting venture funding based on the social reach of bloggers associated with the projects. Leaf, a brand of lifestyle and cooking videos co-created by style blogger Geri Hirsch, won funding from YouTube's StyleHaul channel after Hirsch drew on her network of readers to publicize the videos.

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