Google may go toe-to-toe with Facebook and others over Waze, a mapping software company that provides users with comments from online communities, according to a published report, which says the startup has valued itself at more than $1 billion. Google and Facebook reportedly have approached Waze about a deal, although an agreement is not considered to be close. Industry observers say the interest in Waze points to the growing importance of mapping applications to mobile-content providers.

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