Almost two-thirds of mobile users prefer websites to applications for shopping and about 8 in 10 use their devices while in stores, according to a Google survey. The survey also found that more than half use their phones for price comparisons. The results suggest that "smartphones are changing the in-store experience, and that winning the key decision moments at the physical shelves mean owning the digital shelves too," argued Adam Grunewald, Google's mobile marketing manager.

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