Goodby, Silverstein & Partners has crafted the New York Post's first advertising in more than a decade, an attention-grabbing "Made You Look" campaign that will begin with out-of-home executions and continue with experiential, digital and trade ads. The spots mirror the Post's front page headlines with text such as "A good headline kicks you in the eyeballs."
Patron has narrowed its list of contenders to Mullen and Goodby, Silverstein & Partners in its search for a new lead creative agency. Incumbent Cramer-Krasselt did not defend the account, which will also include buying and planning for TV and outdoor.
EBay has selected Goodby, Silverstein and Partners for creative and MediaCom for media as part of a global push to re-energize its brand. Goodby had previously worked with eBay from 1999 to 2005 and in 2009. "As our brand evolves, we're constantly looking for new ways to inspire and engage our buyers and sellers around the world," an eBay spokeswoman said.
High-profile NBA stars are placed in decidedly pedestrian roles physically delivering tickets to fans in Goodby, Silverstein & Partners' TV spot touting the league's online ticket-buying option. The setup is seen as particularly apt as the online ticketing "allows fans to get tickets directly from the source," said NBA Executive Vice President of Marketing Jamie Gallo.
Technology was the theme as San Francisco vied for rights to be the host city for Super Bowl L in 2016. The challenge was magnified by fact that the stadium has yet to be built. But Rich Silverstein, co-founder of Goodby, Silverstein & Partners, led development of a marketing strategy called "Bring the Bowl to the Bay," which included a logo, a website and social efforts. The final pitch to the NFL was delivered in the form of videos on iPads.