5/2/2013

Recent articles opine that perhaps the food truck fad has come to an end, but others say it may merely be morphing into something that more closely resembles the brick-and-mortar side of the business. "The place you will see change is, maybe there will be a lower rate of opening. But I think you will see more innovation and higher quality cuisine because the consumer’s expectations has grown, especially in mature markets," said Matt Geller, head of the Southern California Mobile Food Vendors Association.

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