Hoteliers in the Middle East are focusing on their marketing efforts through online channels to better reach the predominantly young and tech-savvy consumer population in the region. Mona Faraj, a research analyst at PhoCusWright, says that online transactions accounted for 13% of overall sales in 2012 and that they could reach 17% by 2014. Hotel sales accounted for 34% of total sales by online travel agencies in 2012.

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