Concessions contribute to the overall experience at a ballpark, botanical garden, zoo and other venue where visitors enjoy food as part of the trip, said panelists in an NRA Show session titled "How to Make Concessions Part of the Guest Experience, Not Just a Transaction." "The customer does not care who the paycheck of the person they are talking to is from. It all needs to be seamless for that visitor," said Chicago Botanic Garden Vice President Harriet Resnick.

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