Facebook's Graph Search is a great discovery tool but it doesn't radically change the rules of social media marketing, Adam Vavrek writes. The path to success remains to create content that your fans want to engage with, as fan engagement makes it easier for others to discover your content. "Consistently posting quality content that fans interact with will strengthen the page's value to the community, increase search ranking and ultimately bring in new, valuable customers," Vavrek writes.

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