B2B marketers should think beyond text and create content with visual appeal, which can lead to higher engagement and increased Web traffic referrals, Jonathan Crowe writes. Grasshopper's humorous pitch shows how video can be used effectively, and General Electric creates easily consumable graphics based on data about fighting cancer and the future of flight. Even Internet memes can be appropriated such as in Marketo's Facebook usage of Lionel Richie.

Full Story:
OpenView Blog

Related Summaries