WOMMA's new Influencer Handbook calls out five distinct categories of influencers. We did this intentionally because each type of influencer requires different program skills to run. Additionally, each type of influencer is likely to be more effective at producing a specific business outcome for the business -- you probably wouldn't hire a celebrity to drive customer service transactions, but you would enable citizen influencers to write ratings and reviews. Therefore, the Handbook outlines three levels of consideration an influencer marketer will want to keep in mind when deciding on their influencer program and the selection of which category of influencer is most appropriate to maximize the results of their business objective. Come chat about influencers as part of a free webinar June 6. Read more.

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