Broadcasters over the long term must find the "sweet spot" between promoting greater use of over-the-air signals and widespread cord-cutting that would harm their stream of retransmission-consent revenue, Harry A. Jessell writes. "More millions of homes relying on broadcasting for TV would not only help in ratings and ad sales, but also in the battle to hang on to spectrum in Washington," Jessell writes. "Twenty-five percent seems like a nice target."

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