An NSG/SWAT-created campaign for Jockey Sport Performance Underwear will use digital, print and television to humorously tout technology such as antimicrobial substrate material that handles odor better. "This is more an occasion-based proposition for a guy who tends to wear regular underwear for everything. Guys spend a lot to buy athletic shorts and tops. But what good is that if you are wearing regular cotton underwear?" says Dustin Cohn, senior vice president and chief marketing officer for Jockey International.

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