Brookshire Grocery and Publix Super Markets are considering the use of beacons to improve in-store marketing and engage shoppers with targeted messaging, officials from the companies said at FMI Connect. "Beacons are exciting," said Dave Bornmann, senior vice president of business development at Publix. "We can share category information that we have with consumers who told us they care about certain issues."
State Foods will open at a Sanger, Calif., site that has been empty since a Save Mart Supermarkets store closed more than two years ago. The 45,000-square-foot building, purchased by State Foods parent Alamco, also will act as the retailer's headquarters. Store offerings will include Hispanic items.
Online-shopping portal Grocery Gateway says signups through its mobile application have increased 43% in the past six months, with these users accounting for 1.7% of revenue. The app is responsible for 8% of orders each month and has increased the average basket size by 14.9%. The online grocer is owned and operated by Longo Brothers Fruit Market.
After the Cormie's store burned down in Louisiana in early 2011, Brookshire Brothers helped rebuild it, creating a concept store that combines fresh food departments, a bait shop, a gas station, and other grocery and convenience store elements. "Cormie's is the 'new normal' in retail," said Brookshire Brothers Chief Operating Officer Jerry Johnson. "It carries what the customers in that area want...," he added.
Brookshire Grocery launched a new food and fuel promotion at 23 of its Super 1 Foods stores in Texas, Louisiana and Arkansas. When shoppers buy more than $35 of gas, they receive a 5% discount on their groceries.