5/13/2013

Smart companies are greening their supply chains but letting their suppliers tell the stories, writes Mitch Baranowski. Having producers explain their processes makes for a compelling and credible marketing pitch, Baranowski explains. "As we green the supply chain in the name of the planet and prosperity, leading brands will help consumers learn more about it, in more digestible story-driven bits," he writes.

Full Story:
GreenBiz.com

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