McDonald's effort to add healthier fare to the menu isn't resonating with customers, especially when it comes to salads, which the chain first added in 1987. Salads make up a scant 2% to 3% of U.S. sales compared with 13% to 14% for the Dollar Menu, said CEO Don Thompson, who said it might make more sense for the chain to focus advertising efforts on burgers and chicken sandwiches.

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