Research from The Integer Group says 16% of Hispanic shoppers use a mobile device for purchases, compared with 12% of the general population. "For Hispanic users, the Web is more organically integrated into their lives," said Armand Parra, director of insight and strategy. "It's on the go, right now, access to their friends, family and information. Marketers need to see this environment and determine the right way to message in it so they are providing utility to this experience."

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