UK supermarket chain Morrisons has signed a 25-year, $259 million deal with online grocer Ocado to make a belated entry into grocery e-commerce in Britain, the companies said Friday. Morrisons, which expects to have its online operations up and running by the end of the year, will compete with rivals Sainsbury's, Tesco and ASDA, all of which have already established e-commerce channels.

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