5/28/2013

The U.K.'s Advertising Standards Authority banned an ad for Johnson & Johnson's Listerine mouthwash over the language "brushing alone isn't enough," which the ASA said implies dental-community endorsement of a mouthwash for oral health. J&J points to a high rate of oral health problems even among people who brush their teeth at least daily, but the ASA tabled the ad.

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