The ideal size for a Natural Grocers by Vitamin Cottage store is 20,000 square feet, Chairman and co-President Kemper Isely says, up from 5,000 square feet when the company was founded in 1955. "This allows us to increase our SKU count to get more product from our suppliers," Special Projects Director Alan Lewis said. "Plus, if you can have an aisle that is 2 feet wider, that makes it a lot more comfortable and enjoyable for people shopping the store."

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