New Belgium is inviting mobile users to create images incorporating the brewer's Fat Tire Amber Ale and share them on social networks. Participants will be entered in a sweepstakes for weekly prizes this summer. "We know many of our consumers -– especially millennials -– are heavy mobile users based on the segmentation we completely saw last year," said Adrian Glasenapp, brand activist at New Belgium Brewing.

Full Story:
Mobile Marketer

Related Summaries