Marketing products designed to address the afflictions of aging -- such as incontinence -- is a challenge, but perhaps not beyond the genius of Madison Avenue, writes Donna Highfill. "In the name of baby boomers everywhere, I beseech advertising agencies to represent us fairly. ... Commercials could depict us working in corporations and writing blogs and traveling. We could be shown using social media and creating new technology and supporting the kids who are tired of us."

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