Choosing the right domain name for your company can provide a significant boost to your marketing efforts and increase the odds that your startup will ultimately be successful, David Teten writes. In general, it's important to pick a name that aligns with the nature of your business, that will help with search engine optimization and that has positive linguistic characteristics, he writes. "It is important to pick the right domain name early, because the penalties for switching can be severe," he writes.

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