Small-business owners are finding that being featured on reality TV shows can lead to a surge in sales and new opportunities. At the Gold & Silver Pawn Shop, the subject of the show "Pawn Stars," sales have climbed significantly since the show started, and souvenir sales have brought in millions in revenue. Willie Robertson, whose business is featured in the show "Duck Dynasty," says crowds form in front of his warehouse daily, and sales have spiked.

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