Retailers are transforming their operations from the front of the store to the back of the house, keeping up with rapidly changing consumer expectations with services like same-day delivery that have moved from experiments to fledgling services in markets around the country in just the past few months, writes Shop.org executive director Vicki Cantrell. "As we move forward in the evolution of digital commerce, my advice is to keep an open mind, watch emerging trends, set aside some budget to adopt and test quickly, and listen closely to your customers — all tenets that have kept our industry in good stead for many years."

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