Virgin America, Brown-Forman and Burberry are among the first users of Salesforce's Company Communities, a new tool to create an enterprise-level social and mobile corporate intranet with features meant to provide more interesting social interactions. "Right now, legacy intranet providers aren't user-centric. We want customers to have intranet their employees actually want to use," says Jim Sinai, director of product marketing for Salesforce Platform.

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