Starbucks CEO Howard Schultz joined the four-unit coffee chain in 1982, took it public in 1992 and brought it back into growth mode in 2009 with a renewed focus on quality, customer satisfaction and social responsibility. "We want to create a connection with our customers that’s not based only on trying to ring the register but demonstrating a heartfelt commitment to communities we serve and where our customers live," he said in his Sunday keynote at the NRA Show in Chicago.

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