An ad for Robinsons orange juice disguises its twist ending with enough clever behavioral detail and clues to bear repeat viewings, writes Tim Nudd. The spot by BBH London shows two boys playing and reveals at the end that one is the other's father, implying that the son simply sees his dad as his pal. The final shot uses the copy, "It's good to be a dad. It's better to be a friend," and the tagline, "Play thirsty."

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