5/2/2013

Have regular conversations with potential customers as you develop the idea for your bootstrapped startup and move toward launch, Brian Casel writes. "These conversations not only help you design and build your product the way your customers want it," he writes. "They serve as inspiration to you, the founder, to keep grinding away." Other survival tips when boostrapping include focusing on a marketing plan, staying on top of e-mail marketing and tracking key metrics such as website traffic, he writes.

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