As employee-benefits company Liazon grew, CEO Ashok Subramanian hired a consultant to create an employee handbook, only to realize that new hires' "first introduction to the company, in many ways, was this handbook. I realized that these folks were getting the completely wrong impression of the kind of company I wanted to build." Subramanian eventually tossed the rulebook publicly at a company event, saying it didn't represent the culture of trust he wanted.

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