One of the easiest ways to sabotage a pitch to investors is to start with a long, boring introduction about your company, writes Peter S. Cohan. For this reason, you should begin by briefly answering key questions such as what problem your product solves and what sets your startup apart from the competition, he writes. During the pitch, you'll need to prove your credibility as a leader and ask for a sensible amount of money, he writes.

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