Dublin-based Brandtone will use its consumer databases in South Africa, Russia, Turkey and Brazil to deliver insights on consumers in those countries under a deal with market research consultancy TNS. "This partnership will enable us to further develop our growing portfolio of methods to access consumer panels, particularly supporting our work with hard-to-reach consumers, including those at the base of the pyramid," said Matthew Froggatt, chief development officer for TNS.

Full Story:
M&M Global

Related Summaries