5/24/2013

Twitter has unveiled new products and partnerships as it looks to further connect to television. A dashboard powered by its recent acquisition of Bluefin Labs allows TV advertisers to send Promoted Tweets to people tweeting about their brands immediately after the airing of a spot. Also, the company has formally named its TV-clip program Twitter Amplif, and announced new partners including A&E, Clear Channel, Conde Nast and Major League Baseball.

Related Summaries